There are many parameters to decide the fate of your online reputation, and in this new age where online industry has become one of the most standardized and looked after segment, one can't undermine its importance. With so much competition out in the online industry it has really become a big ask to maintain and keep your online reputation on the positive side. But with the effective and advanced tools of reputation management, you can push up your online reputation.
Not to forget the fact that your online reputation remains vulnerable to a large extent with so much space these social media sites and networking sites offering to all. Anyone can comment or post review about your company or brand online and in case its negative, then your reputation is at risk. So, why to take any chance when you have got the dynamic tools of reputation management to safeguard your online reputation.
It is quite evident that most of the people draws an image about the company or brand by its online reputation status, which means, no matter how much your brand scores in the market, if its online reputation is poor, then you might end being a loser. So, be smart and bring in the online reputation management system into the act and enjoy a flawless online reputation for your business.
Monday, May 31, 2010
Sunday, May 23, 2010
Your Reputation and effects of blogging
When first started, blogging was a harmless trend where people shared information on various events or activities or simply just their thoughts with the online world. Bloggers kept us entertained, updating daily, weekly or on a monthly basis just a little bit like an online diary. Now blogging has become more than an online diary, bloggers are there to educate us, disagree with us or sometimes even shock us.
As blogs have become much popular and exists on a vast proportion these days, it is seen that a massive increase in people blogging on the current activities within both social and business sense relates to whether they are conscious about search engine optimization benefit or not.
The factors that have made blogging a success has also been responsible for its downfall in terms of the effects it can cause on certain companies, industries and even specific people. Freedom of speech is wonderful but when it comes to blogging, it has its own problematic side when people literally say whatever they like. This is an important thing to remember when considering your online reputation.
Of course there is also a positive side to it when positive posts become a factor for free advertising and publicity. However positive comments need not be managed in the same way as that of negative comments. All it takes is for somebody to run a standard search in the search engines and if you are on the top with any negatives, then whatever is being said about you can cause you danger. This is when SEO can work against you.
Crucial to your company and an integral part of SEO strategies, search engine reputation management, does not only recognize new pages but also covers any customers’ feedback and reviews on the various products and services. Not just a case of researching and identifying the blogs or comments, it also responds quickly and puts a stop to any negative press going further and causing lasting damage.
However blogging still remains an informative part of the social online world and a modern way of knowing what is said about you online, so that you are not taken by surprise and shocked with the unexpected.
As blogs have become much popular and exists on a vast proportion these days, it is seen that a massive increase in people blogging on the current activities within both social and business sense relates to whether they are conscious about search engine optimization benefit or not.
The factors that have made blogging a success has also been responsible for its downfall in terms of the effects it can cause on certain companies, industries and even specific people. Freedom of speech is wonderful but when it comes to blogging, it has its own problematic side when people literally say whatever they like. This is an important thing to remember when considering your online reputation.
Of course there is also a positive side to it when positive posts become a factor for free advertising and publicity. However positive comments need not be managed in the same way as that of negative comments. All it takes is for somebody to run a standard search in the search engines and if you are on the top with any negatives, then whatever is being said about you can cause you danger. This is when SEO can work against you.
Crucial to your company and an integral part of SEO strategies, search engine reputation management, does not only recognize new pages but also covers any customers’ feedback and reviews on the various products and services. Not just a case of researching and identifying the blogs or comments, it also responds quickly and puts a stop to any negative press going further and causing lasting damage.
However blogging still remains an informative part of the social online world and a modern way of knowing what is said about you online, so that you are not taken by surprise and shocked with the unexpected.
Tuesday, May 18, 2010
How good is your corporate branding online?
Gone are the days when employee or employer conversations whirled around the tea sessions and the cozy corners of their offices; today these are being beamed all around the world live. HR and recruiters are watching all your conversations and are very much part of the dialogue. Does that sound pretty awkward? May be. But according to a study conducted by Microsoft earlier this year, 70% of surveyed HR professionals in U.S relied on online reputation information in selecting or rejecting a candidate. No scope for any surprise here as the candidates are doing just the same on the other end to choose their employers!
As the recession blues are slowly getting blown over, the corporate rolls are once again buzzing with new recruits. That’s why it might be a perfect time check out your company’s digital employer brand and business reputation. All you need to do is to key in your company name and see what comes up in Glass Door , Yahoo Answers, or Vault. Want to see how your competitor is performing on the same scale? Follow the same strategy and see for yourselves where you trail. This could be a handy comparison tool too and you can use this information in your head hunting drive.
The best thing is that on the forum posting you can see what the past employees tell about your company and if the negative comments are getting a bit too hot for you to handle, then it is the right time to set out on an urgent fire fighting exercise to ensure brand protection . Online reputation management needs a highly disciplined and professional approach and is becoming a big business, as companies track precisely on what’s being said about them and tune their marketing strategies and social media presence accordingly.
You can also deepen the scope of your investigation by signing up for Google Alerts, Trackr, or Social Mention. These updates come right into your inbox! A well managed online corporate branding can make or break your company's repute and legacy. So, make sure that you gather your acts smartly to handle the negative campaigns of your competitors or ex employees and guard your ground properly. In case you are pressed on time, you can engage a professional reputation management company to maintain and to enhance your online reputation.
As the recession blues are slowly getting blown over, the corporate rolls are once again buzzing with new recruits. That’s why it might be a perfect time check out your company’s digital employer brand and business reputation. All you need to do is to key in your company name and see what comes up in Glass Door , Yahoo Answers, or Vault. Want to see how your competitor is performing on the same scale? Follow the same strategy and see for yourselves where you trail. This could be a handy comparison tool too and you can use this information in your head hunting drive.
The best thing is that on the forum posting you can see what the past employees tell about your company and if the negative comments are getting a bit too hot for you to handle, then it is the right time to set out on an urgent fire fighting exercise to ensure brand protection . Online reputation management needs a highly disciplined and professional approach and is becoming a big business, as companies track precisely on what’s being said about them and tune their marketing strategies and social media presence accordingly.
You can also deepen the scope of your investigation by signing up for Google Alerts, Trackr, or Social Mention. These updates come right into your inbox! A well managed online corporate branding can make or break your company's repute and legacy. So, make sure that you gather your acts smartly to handle the negative campaigns of your competitors or ex employees and guard your ground properly. In case you are pressed on time, you can engage a professional reputation management company to maintain and to enhance your online reputation.
Tuesday, May 11, 2010
How to fight back negative comments and protect your online reputation
Online reputation is something which has been an essential factor for all, whether its a business enterprise, brand, product or individual, online reputation values a lot for everyone. There are many aspects which plays a deciding factor to value your online reputation. From the quality, goodwill, services, trust to PR, everything together decides your reputation. But we can't undermine the most key factors which can ruin your online reputation, they are the negative comments and bad press, which could ruin your reputation online. There has been a lot of debate on this, as to how to reduce the online bashing and how to safeguard your online reputation.
You can shield your well earned online reputation with the help of a decisive and strategic reputation management technique which will safeguard your reputation from being damaged. Reputation management helps you to overcome the negative comments with the help of a well structured plan. You can even take the help of social media websites to highlight the positive side of your company. Blogs, micro sites, google sites, social networking, bookmarks and all can help you to regain that lost reputation.
PR too remains a key area for establishing a good repute for your company and repair your damaged reputation. So, let the tools of reputation management help you to build a positive reputation online.
You can shield your well earned online reputation with the help of a decisive and strategic reputation management technique which will safeguard your reputation from being damaged. Reputation management helps you to overcome the negative comments with the help of a well structured plan. You can even take the help of social media websites to highlight the positive side of your company. Blogs, micro sites, google sites, social networking, bookmarks and all can help you to regain that lost reputation.
PR too remains a key area for establishing a good repute for your company and repair your damaged reputation. So, let the tools of reputation management help you to build a positive reputation online.
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