Increasingly in demand due to today's world of push button publishing, Internet Reputation management is known to be your only facet that is visible to the clientèle and support business links. Negative attacks are rampant and any unsatisfied customer or competitor can initiate an online attack at any time for any reasons. The nature of comments, online search, and negative blog posts can quickly tarnish a company's reputation when significant customers are conducting a search in your company's name.
If these results are on the first pages, negative attacks could be excessively damaging to your reputation and profitability. However, there are methods to counter them and it is very important you need to do it before your company goes down the drain.
Monitoring your online presence and setting a Google alert in your company's name or your name or any other key terms in your line of business in order to get the data as quickly as you want it. Also make sure that you tell the content teams to remove those vivacious attacks with the help of Internet reputation management. Once you find these negative comments are removed, the next step is to make sure that you push back the negative blogs down the search engine results.
Before you retort- think carefully about how you would react to a heated message that leaves a footprint online for years to come. Make sure that you continuously build up your presence on Search Engines and publish more valuable content online through user-generated content sites or build good profiles on various social media sites.
Showing posts with label negative comments. Show all posts
Showing posts with label negative comments. Show all posts
Monday, January 31, 2011
Sunday, July 11, 2010
It is necessary to take a good look at your reputation management
A difficult task to execute well, reputation management is either ignored by many people or they aren't exactly sure how to repair or create their reputation. With nearly every business having an unhappy customer from time to time, it is very essential for any businesses to opt for reputation management. A reputation management service will help you to bury your negative blogs or posts, remove bad links and rip off reports.
Image and reputation are not the same thing. A great image and a terrible reputation can destroy the business as a whole. Reputations aren't built overnight- they take time. They are built upon honesty, transparency, trust and accountability and is regularly supported by integrity and character. Anyone can buy a good image for a week, month or a year, but however it takes years to build your reputation properly.
The main concern with online reputation management is that the comments make their way to the top of the search engine results and when people search your name, they will come to see the negative listings ranking high. Its no longer safe to think that you will be able to make a single comment that will be googled eventually. So as such, you need to take action and the goal of reputation management is to make your business look better on the search engines.
If your online reputation is tarnished, you will lose sales and clients, so you need to choose the right outlets. Its always important to know what social outlets work, what blog voice will work and what search engines to focus on. As there are various forms of blog software like word press- you need to chose that which is best for you.
Image and reputation are not the same thing. A great image and a terrible reputation can destroy the business as a whole. Reputations aren't built overnight- they take time. They are built upon honesty, transparency, trust and accountability and is regularly supported by integrity and character. Anyone can buy a good image for a week, month or a year, but however it takes years to build your reputation properly.
The main concern with online reputation management is that the comments make their way to the top of the search engine results and when people search your name, they will come to see the negative listings ranking high. Its no longer safe to think that you will be able to make a single comment that will be googled eventually. So as such, you need to take action and the goal of reputation management is to make your business look better on the search engines.
If your online reputation is tarnished, you will lose sales and clients, so you need to choose the right outlets. Its always important to know what social outlets work, what blog voice will work and what search engines to focus on. As there are various forms of blog software like word press- you need to chose that which is best for you.
Tuesday, June 15, 2010
Reputation Management -lend an ear to what the world talks about you
Reputation management is all about using the tools and platforms to control and manage the public views about you , your company or your services. More than just a communication or a technology issue it is a multi faceted approach in stalling online slanders and to retain your brand. Posting a few blogs or press releases alone wont help you to come out of the rut you have landed into! Only a smart blend of the most effective ORM tools that will help you to repair and manage the public image about your company.
So, ultimately it’s important for all businesses to perceive what other people are saying, tag along the customer trends, analyse the competition in the market before coming up with a most appropriate plan to even off the damages caused by bad press and negative publicity. Make sure that all the company information such as directory listings, is accurate and updated. Though large companies might have a team of communications specialists to do this monitoring, small- to medium-size businesses either end up spending a lot of their quality time in monitoring online comments, or ignore it altogether, which could be even worse.
However, ORM is not a complex crisis management tool, which needs to be considered only in the event of a catastrophe; on the other hand it is an ongoing process, which becomes part of any corporate administration policy. A few simple steps would make sure that you are always prepared for the worst.
Make sure to update all your online listings to keep in touch with your customers. A phone number that fails to connect or a website URL that shows errors are the last things you expect. Engage, communicate and converse with your customers through online communities in case of any crisis. Keeping them in the dark by remaining mute might damage your repute very badly. Never ignore the customer feedbacks as these can greatly help in your decision making and planning.
If by any chance a negative review does pop up, waste no time; set out on a vigorous reputation management by SEO and SEM techniques to make sure that the customers are guided to the positive content. Remember, according to a research study, 35% of small businesses gained new customers from positive reviews while a staggering 84% of consumers decide what to buy and where based on customer reviews!
So, ultimately it’s important for all businesses to perceive what other people are saying, tag along the customer trends, analyse the competition in the market before coming up with a most appropriate plan to even off the damages caused by bad press and negative publicity. Make sure that all the company information such as directory listings, is accurate and updated. Though large companies might have a team of communications specialists to do this monitoring, small- to medium-size businesses either end up spending a lot of their quality time in monitoring online comments, or ignore it altogether, which could be even worse.
However, ORM is not a complex crisis management tool, which needs to be considered only in the event of a catastrophe; on the other hand it is an ongoing process, which becomes part of any corporate administration policy. A few simple steps would make sure that you are always prepared for the worst.
Make sure to update all your online listings to keep in touch with your customers. A phone number that fails to connect or a website URL that shows errors are the last things you expect. Engage, communicate and converse with your customers through online communities in case of any crisis. Keeping them in the dark by remaining mute might damage your repute very badly. Never ignore the customer feedbacks as these can greatly help in your decision making and planning.
If by any chance a negative review does pop up, waste no time; set out on a vigorous reputation management by SEO and SEM techniques to make sure that the customers are guided to the positive content. Remember, according to a research study, 35% of small businesses gained new customers from positive reviews while a staggering 84% of consumers decide what to buy and where based on customer reviews!
Tuesday, May 18, 2010
How good is your corporate branding online?
Gone are the days when employee or employer conversations whirled around the tea sessions and the cozy corners of their offices; today these are being beamed all around the world live. HR and recruiters are watching all your conversations and are very much part of the dialogue. Does that sound pretty awkward? May be. But according to a study conducted by Microsoft earlier this year, 70% of surveyed HR professionals in U.S relied on online reputation information in selecting or rejecting a candidate. No scope for any surprise here as the candidates are doing just the same on the other end to choose their employers!
As the recession blues are slowly getting blown over, the corporate rolls are once again buzzing with new recruits. That’s why it might be a perfect time check out your company’s digital employer brand and business reputation. All you need to do is to key in your company name and see what comes up in Glass Door , Yahoo Answers, or Vault. Want to see how your competitor is performing on the same scale? Follow the same strategy and see for yourselves where you trail. This could be a handy comparison tool too and you can use this information in your head hunting drive.
The best thing is that on the forum posting you can see what the past employees tell about your company and if the negative comments are getting a bit too hot for you to handle, then it is the right time to set out on an urgent fire fighting exercise to ensure brand protection . Online reputation management needs a highly disciplined and professional approach and is becoming a big business, as companies track precisely on what’s being said about them and tune their marketing strategies and social media presence accordingly.
You can also deepen the scope of your investigation by signing up for Google Alerts, Trackr, or Social Mention. These updates come right into your inbox! A well managed online corporate branding can make or break your company's repute and legacy. So, make sure that you gather your acts smartly to handle the negative campaigns of your competitors or ex employees and guard your ground properly. In case you are pressed on time, you can engage a professional reputation management company to maintain and to enhance your online reputation.
As the recession blues are slowly getting blown over, the corporate rolls are once again buzzing with new recruits. That’s why it might be a perfect time check out your company’s digital employer brand and business reputation. All you need to do is to key in your company name and see what comes up in Glass Door , Yahoo Answers, or Vault. Want to see how your competitor is performing on the same scale? Follow the same strategy and see for yourselves where you trail. This could be a handy comparison tool too and you can use this information in your head hunting drive.
The best thing is that on the forum posting you can see what the past employees tell about your company and if the negative comments are getting a bit too hot for you to handle, then it is the right time to set out on an urgent fire fighting exercise to ensure brand protection . Online reputation management needs a highly disciplined and professional approach and is becoming a big business, as companies track precisely on what’s being said about them and tune their marketing strategies and social media presence accordingly.
You can also deepen the scope of your investigation by signing up for Google Alerts, Trackr, or Social Mention. These updates come right into your inbox! A well managed online corporate branding can make or break your company's repute and legacy. So, make sure that you gather your acts smartly to handle the negative campaigns of your competitors or ex employees and guard your ground properly. In case you are pressed on time, you can engage a professional reputation management company to maintain and to enhance your online reputation.
Tuesday, May 11, 2010
How to fight back negative comments and protect your online reputation
Online reputation is something which has been an essential factor for all, whether its a business enterprise, brand, product or individual, online reputation values a lot for everyone. There are many aspects which plays a deciding factor to value your online reputation. From the quality, goodwill, services, trust to PR, everything together decides your reputation. But we can't undermine the most key factors which can ruin your online reputation, they are the negative comments and bad press, which could ruin your reputation online. There has been a lot of debate on this, as to how to reduce the online bashing and how to safeguard your online reputation.
You can shield your well earned online reputation with the help of a decisive and strategic reputation management technique which will safeguard your reputation from being damaged. Reputation management helps you to overcome the negative comments with the help of a well structured plan. You can even take the help of social media websites to highlight the positive side of your company. Blogs, micro sites, google sites, social networking, bookmarks and all can help you to regain that lost reputation.
PR too remains a key area for establishing a good repute for your company and repair your damaged reputation. So, let the tools of reputation management help you to build a positive reputation online.
You can shield your well earned online reputation with the help of a decisive and strategic reputation management technique which will safeguard your reputation from being damaged. Reputation management helps you to overcome the negative comments with the help of a well structured plan. You can even take the help of social media websites to highlight the positive side of your company. Blogs, micro sites, google sites, social networking, bookmarks and all can help you to regain that lost reputation.
PR too remains a key area for establishing a good repute for your company and repair your damaged reputation. So, let the tools of reputation management help you to build a positive reputation online.
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