How good is your corporate branding online?

Gone are the days when employee or employer conversations whirled around the tea sessions and the cozy corners of their offices; today these are being beamed all around the world live. HR and recruiters are watching all your conversations and are very much part of the dialogue. Does that sound pretty awkward? May be. But according to a study conducted by Microsoft earlier this year, 70% of surveyed HR professionals in U.S relied on online reputation information in selecting or rejecting a candidate. No scope for any surprise here as the candidates are doing just the same on the other end to choose their employers!


As the recession blues are slowly getting blown over, the corporate rolls are once again buzzing with new recruits. That’s why it might be a perfect time check out your company’s digital employer brand and business reputation. All you need to do is to key in your company name and see what comes up in Glass Door , Yahoo Answers, or Vault. Want to see how your competitor is performing on the same scale? Follow the same strategy and see for yourselves where you trail. This could be a handy comparison tool too and you can use this information in your head hunting drive.

The best thing is that on the forum posting you can see what the past employees tell about your company and if the negative comments are getting a bit too hot for you to handle, then it is the right time to set out on an urgent fire fighting exercise to ensure brand protection . Online reputation management needs a highly disciplined and professional approach and is becoming a big business, as companies track precisely on what’s being said about them and tune their marketing strategies and social media presence accordingly.

You can also deepen the scope of your investigation by signing up for Google Alerts, Trackr, or Social Mention. These updates come right into your inbox! A well managed online corporate branding can make or break your company's repute and legacy. So, make sure that you gather your acts smartly to handle the negative campaigns of your competitors or ex employees and guard your ground properly. In case you are pressed on time, you can engage a professional reputation management company to maintain and to enhance your online reputation.