Proactive Reputation management – a sure fire strategy to beat negative publicity

Though Reputation management is often seen as a typical damage control exercise that is required only in the event of something bad, the fact is that it should be set up first to counter an attack in future. Companies that follow a proactive reputation management policy run a better chance to build and protect their reputation well before any kind of attack.

The brand building process is time consuming and slow and hence you cannot afford to take a chance when the company comes under attack. There are many tried and tested methods including search engine optimization and SEM techniques that help companies to bolster the defense lines of the company against possible attacks from its competitors or other disgruntled elements. A skillfully implemented SEO and marketing plan will get companies on the first page of the search engines, often with multiple listings. By positioning a company on the top pages of the search engines, the companies can keep the negative content at bay. Reputation management will prevent the negative pages from getting ranked so that these content do not make it to the top pages of the search engines. Having dodged the first stage attack, you cannot afford to be complacent as only a continuous monitoring of negative blogs and contents will make sure to filter the negative content from the search results corresponding to the key words of your company. Any negative content should be dealt with by deploying potent counter attacks using not only with the existing content on the web but also by creating new positive content, which will even off the impact of the negative posts targeted against you.

A negative publicity and smear campaign is damaging to the repute ; however the best part is that it can always be reversed and the time required for a full turn around might depend on the extent of of negative content that has made its way to the front pages of the search engines. Higher ranked content, be it negative or positive will enjoy greater viewer ship and this is what makes it difficult to rip off the ranked negative content than those information that are in the inner pages of the search engines. A well devised online reputation management will prevent that kind of content from being seen at all thereby ensuring brand protection! By weeding out these pesky issues you will be more focused on running your company effectively and by engaging a professional reputation management company you will be relieving yourselves of all these responsibilities. Online reputation management techniques are thus essential tools to enhance your sales and brand image rather than just crisis management tools that work in the event of a disaster.

Essential strategies for online reputation- SEO and link building

One of the most important factors of modern day optimization is link building. Fortunately link building will allow one to manage their online reputation and so it is important to know the various link strategies. While many of the individuals, who have only a vague idea about SEO, are aware of the fact that mass link purchasing figures is an example of ill-advised activity, performed by ineffective and unethical link building services, it shows that knowledge about the case seems to be a bit sketchy in certain cases. Although it is important to know that what seems to work for one site may not be effective for another.

A common conception, quality counts more than quantity helps in linking with the keywords used in the content. It is of greater importance that an association with a good and high ranking site is advantageous than an irrelevant site. However many of the clients seems to get the help of SEO consultants, a very sensible division of labour, but a bit more interest should be taken in the different categories of links which will have a diverse effect.

Keywords is one of the crucial steps in link building and so gain a clear advantage by the many type of links which is very helpful in aiming higher ranking of site in the search engine results, thereby increasing the reputation of your company. Widely used reputation management tools like blogs, press materials, Twitter and Facebook are important to generate links to the appropriate websites.

Your Reputation and effects of blogging

When first started, blogging was a harmless trend where people shared information on various events or activities or simply just their thoughts with the online world. Bloggers kept us entertained, updating daily, weekly or on a monthly basis just a little bit like an online diary. Now blogging has become more than an online diary, bloggers are there to educate us, disagree with us or sometimes even shock us.

As blogs have become much popular and exists on a vast proportion these days, it is seen that a massive increase in people blogging on the current activities within both social and business sense relates to whether they are conscious about search engine optimization benefit or not.

The factors that have made blogging a success has also been responsible for its downfall in terms of the effects it can cause on certain companies, industries and even specific people. Freedom of speech is wonderful but when it comes to blogging, it has its own problematic side when people literally say whatever they like. This is an important thing to remember when considering your online reputation.

Of course there is also a positive side to it when positive posts become a factor for free advertising and publicity. However positive comments need not be managed in the same way as that of negative comments. All it takes is for somebody to run a standard search in the search engines and if you are on the top with any negatives, then whatever is being said about you can cause you danger. This is when SEO can work against you.

Crucial to your company and an integral part of SEO strategies, search engine reputation management, does not only recognize new pages but also covers any customers’ feedback and reviews on the various products and services. Not just a case of researching and identifying the blogs or comments, it also responds quickly and puts a stop to any negative press going further and causing lasting damage.

However blogging still remains an informative part of the social online world and a modern way of knowing what is said about you online, so that you are not taken by surprise and shocked with the unexpected.