Proactive Reputation management – a sure fire strategy to beat negative publicity

Though Reputation management is often seen as a typical damage control exercise that is required only in the event of something bad, the fact is that it should be set up first to counter an attack in future. Companies that follow a proactive reputation management policy run a better chance to build and protect their reputation well before any kind of attack.

The brand building process is time consuming and slow and hence you cannot afford to take a chance when the company comes under attack. There are many tried and tested methods including search engine optimization and SEM techniques that help companies to bolster the defense lines of the company against possible attacks from its competitors or other disgruntled elements. A skillfully implemented SEO and marketing plan will get companies on the first page of the search engines, often with multiple listings. By positioning a company on the top pages of the search engines, the companies can keep the negative content at bay. Reputation management will prevent the negative pages from getting ranked so that these content do not make it to the top pages of the search engines. Having dodged the first stage attack, you cannot afford to be complacent as only a continuous monitoring of negative blogs and contents will make sure to filter the negative content from the search results corresponding to the key words of your company. Any negative content should be dealt with by deploying potent counter attacks using not only with the existing content on the web but also by creating new positive content, which will even off the impact of the negative posts targeted against you.

A negative publicity and smear campaign is damaging to the repute ; however the best part is that it can always be reversed and the time required for a full turn around might depend on the extent of of negative content that has made its way to the front pages of the search engines. Higher ranked content, be it negative or positive will enjoy greater viewer ship and this is what makes it difficult to rip off the ranked negative content than those information that are in the inner pages of the search engines. A well devised online reputation management will prevent that kind of content from being seen at all thereby ensuring brand protection! By weeding out these pesky issues you will be more focused on running your company effectively and by engaging a professional reputation management company you will be relieving yourselves of all these responsibilities. Online reputation management techniques are thus essential tools to enhance your sales and brand image rather than just crisis management tools that work in the event of a disaster.