Reputation management and Public relation might seem two different terms but they are inter-linked to each other. Public relation has become one of the most essential factor to measure and monitor the company's reputation. In the corporate sector public relation has come up as a vital tool to manage your reputation.
Public relation acts as the mirror which reflects the real image of the company. It helps to identify corporate issues like negative comments, rumors and many such incidents which may effect your company's reputation. PR helps to build a good communication and clear picture about the company making sure your reputation always stays on the brighter side.
It won't be wrong if we say that PR is the first step towards building a positive reputation, no matter you are a small company or big company, PR always will be a necessary factor. Not to forget that, even before the emergence of RM (reputation management),PR was working out plans to build positive image of the company.
From the professional front its really necessary for a company to have a strong PR and a positive reputation to sustain in the rat race.
Thursday, March 11, 2010
Sunday, February 7, 2010
Brand Reputation- Key Element of any Business Model
Brand reputation plays a great role in keeping up the organizations honesty and forces them to take definitive actions rather than simply making public statements. Increasingly the key element of any business model, brand reputation has much power because people view brands as means of personal identification. Due to the differences in the cultural and geographic interpretations and now Globalization has further complicated branding. To sum up, the primary catalyst for all these changes is the ever increasing prominence of the Internet.
All you need is a Google real-time search for your brand to see what's being mentioned in social networking sites about your company and brand. Inc.magazine has reported that almost 90% of the purchases are made by online research. When your consumer is online to research about you, not only are the informed analysis brought to the front but also the comments made by all including your competitors.
So are you protecting your reputation?
If not, start doing it now. One negative comment can take off a potential customer. Your brand is to be valued to someone to hijack it.
What should be done, check out..
1. Make sure the names of your company, product, key executives, etc are all claimed on social media sites like Twitter and Facebook.
2. Either through Google alerts or Radian 6, set up a “Listening Station”, if you want to know what is said about you.
3.By creating your own messages, you can tell about your company and product.
4. Have a crises marketing plan so you have a proactive solution ready if someone starts to attack your brand.
Be prepared, it’s not too late, but you need to start now.
All you need is a Google real-time search for your brand to see what's being mentioned in social networking sites about your company and brand. Inc.magazine has reported that almost 90% of the purchases are made by online research. When your consumer is online to research about you, not only are the informed analysis brought to the front but also the comments made by all including your competitors.
So are you protecting your reputation?
If not, start doing it now. One negative comment can take off a potential customer. Your brand is to be valued to someone to hijack it.
What should be done, check out..
1. Make sure the names of your company, product, key executives, etc are all claimed on social media sites like Twitter and Facebook.
2. Either through Google alerts or Radian 6, set up a “Listening Station”, if you want to know what is said about you.
3.By creating your own messages, you can tell about your company and product.
4. Have a crises marketing plan so you have a proactive solution ready if someone starts to attack your brand.
Be prepared, it’s not too late, but you need to start now.
Friday, February 5, 2010
Online Reputation management helps you stay ahead in social networks
A badly managed online reputation can cost you a fortune and ultimately your job and goodwill. Social media as they say is a good slave but a bad master and if you use it properly and keep it under your leash, social network sites can do you lots of good. Anyone who doubts the influence of networks on finances will find a perfect example in the Kansas City Chiefs football player Larry Johnson who lost a whopping $213,000, and ultimately his job, by the negative anti-gay tweets that left a dent in his online reputation! To avoid any damage to your security and repute it is very important to stay clear of these treacherous pitfalls in the virtual world.
Reputation management is the key to survival in the online world! See how the social media can damage your employment and promotion scopes all because of a few negative forum posts slapped on you by some envious co workers or a disgruntled spouse.
It has become a routine affair for the employers to track the online credentials of the prospective clients to make sure that nothing is amiss. Social media profiles almost always make it to the top of the Google searches and hence all they ever need to do is to just do a Google search for the candidates names to get a complete run through of their profile.
If any objectionable content or pictures are posted in these social network sites, which are public platforms, the candidate might land in trouble. Any negative talk about the prospective employers is sure to get more wind in the virtual world that will reach the employers in no time, which might cost the candidate his job!
Even those employees with a secure job in hand might be sabotaging their future by revealing too many private and confidential information about their personal or professional lives or by posting their opinion and thoughts on their boss, clients, colleagues or the company for which they are working. Beware, it might reach where they never wanted it to!Make sure that you use your common sense and discretion while posting anything on social sites as these are bound to leak and reach the wrong ears! Anything that appears in the web will have a viral effect and spread quickly far and wide and if it something negative or a piece of gossip, it can have a devastating effect on your repute!
Reputation management is the key to survival in the online world! See how the social media can damage your employment and promotion scopes all because of a few negative forum posts slapped on you by some envious co workers or a disgruntled spouse.
It has become a routine affair for the employers to track the online credentials of the prospective clients to make sure that nothing is amiss. Social media profiles almost always make it to the top of the Google searches and hence all they ever need to do is to just do a Google search for the candidates names to get a complete run through of their profile.
If any objectionable content or pictures are posted in these social network sites, which are public platforms, the candidate might land in trouble. Any negative talk about the prospective employers is sure to get more wind in the virtual world that will reach the employers in no time, which might cost the candidate his job!
Even those employees with a secure job in hand might be sabotaging their future by revealing too many private and confidential information about their personal or professional lives or by posting their opinion and thoughts on their boss, clients, colleagues or the company for which they are working. Beware, it might reach where they never wanted it to!Make sure that you use your common sense and discretion while posting anything on social sites as these are bound to leak and reach the wrong ears! Anything that appears in the web will have a viral effect and spread quickly far and wide and if it something negative or a piece of gossip, it can have a devastating effect on your repute!
Tuesday, February 2, 2010
Manage your online reputation wisely
Is managing your online reputation become an uphill task? Don't worry companies like Reputation Management For.com have got the perfect solution to manage and shield your online reputation from being thrashed. Managing and protecting your online reputation or brand has become quite essential nowadays, as people tend to believe all what is being presented about the company or brand online. So it becomes vital to have a good online reputation.
Online reputation management (ORM) incorporates techniques to make sure your brand or company's reputation remains protected from the bad press and negative comments online. It involves a constant monitoring and public relation along with a decisive search engine optimisation to analyse and rectify the online content. The actual goal though remains a higher search engine indexing with good and positive publicity with elimination of negative comments.
Reputation Management experts help you to sustain a good reputation and a positive web presence making sure you own the top spots in search engines. It will also conduct a constant monitoring on your company and brands repute online and will keep a track on what all is being said about you online. We bet ORM will surely be the best tool to enjoy a good reputation online. Even the rise in competition in the market has made it hard to sustain a good reputation. Amidst all this chaos online reputation management is something really important for all to stay ahead in the rat race.
Online reputation management (ORM) incorporates techniques to make sure your brand or company's reputation remains protected from the bad press and negative comments online. It involves a constant monitoring and public relation along with a decisive search engine optimisation to analyse and rectify the online content. The actual goal though remains a higher search engine indexing with good and positive publicity with elimination of negative comments.
Reputation Management experts help you to sustain a good reputation and a positive web presence making sure you own the top spots in search engines. It will also conduct a constant monitoring on your company and brands repute online and will keep a track on what all is being said about you online. We bet ORM will surely be the best tool to enjoy a good reputation online. Even the rise in competition in the market has made it hard to sustain a good reputation. Amidst all this chaos online reputation management is something really important for all to stay ahead in the rat race.
Friday, January 29, 2010
Ways to manage Online Reputation Crisis
One day you discover that your online reputation is being attacked. You may be a celebrity, or own a reputed company or service. You'll feel like you've been kicked in the ribs to see someone wage an attack on your good name. In this situation, it's important that you don't panic. It can happen to anyone, not only to bigger companies or celebrities.
What’s important is how you react. You need to take enough precautions and have an online crisis communication plan–that you can quickly follow when the inevitable reputation attack occurs. Or you can get the help of an online reputation crisis managing service company. Even before getting the help of a reputation management company, you need to take your own adequate measures. Some of the steps you can take as precautionary measures are:
1. Check for facts:- Gather all the facts and evaluate with appropriate response.
2. Determine the impact:- Respond, if you have found that there is a need after checking the impact. The response should be authoritative and from someone accountable within your company. Also seek advise from those around you.
3. Identify your detractor:- Whoever has acted behind the scenes to spread the malicious rumours to spread, What’s important is to identify your detractor, so that you know whom are you dealing with and what is their motivation.
4. Decide on the appropriate response:- If you discover that the report is false, then you have every right to approach the detractor and request the retraction of malignant content. What you require at this point is Sincerity, Transparency, and Consistency.
5. Host the conversation:- By publishing a post to your company blog, or broadcasting an apology, you’ll ensure the public that your sincerity, transparency, and consistency, are not lost in the noise.
7. After the problem is settled:- You need to constantly work to ensure bloggers, forums, and other social media sites are an integral part of the PR efforts. Whether you as a company or celebrity, need to continue monitor that any negative contents are still hovering over the internet.
In this age of transparency for details, your online reputation is just as important as any other component of your marketing efforts. It can be years efforts spending millions of money building your good name. Without proper care and attention, a simple blog or rumours can bring it crashing down. Make plans now and then if you can't do it your own get the help of a good Reputation Crisis Management Company, instead of hitting the panic button.
What’s important is how you react. You need to take enough precautions and have an online crisis communication plan–that you can quickly follow when the inevitable reputation attack occurs. Or you can get the help of an online reputation crisis managing service company. Even before getting the help of a reputation management company, you need to take your own adequate measures. Some of the steps you can take as precautionary measures are:
1. Check for facts:- Gather all the facts and evaluate with appropriate response.
2. Determine the impact:- Respond, if you have found that there is a need after checking the impact. The response should be authoritative and from someone accountable within your company. Also seek advise from those around you.
3. Identify your detractor:- Whoever has acted behind the scenes to spread the malicious rumours to spread, What’s important is to identify your detractor, so that you know whom are you dealing with and what is their motivation.
4. Decide on the appropriate response:- If you discover that the report is false, then you have every right to approach the detractor and request the retraction of malignant content. What you require at this point is Sincerity, Transparency, and Consistency.
5. Host the conversation:- By publishing a post to your company blog, or broadcasting an apology, you’ll ensure the public that your sincerity, transparency, and consistency, are not lost in the noise.
7. After the problem is settled:- You need to constantly work to ensure bloggers, forums, and other social media sites are an integral part of the PR efforts. Whether you as a company or celebrity, need to continue monitor that any negative contents are still hovering over the internet.
In this age of transparency for details, your online reputation is just as important as any other component of your marketing efforts. It can be years efforts spending millions of money building your good name. Without proper care and attention, a simple blog or rumours can bring it crashing down. Make plans now and then if you can't do it your own get the help of a good Reputation Crisis Management Company, instead of hitting the panic button.
Saturday, January 23, 2010
Social Media and its role in Reputation Management:
Well, it is common knowledge that the consumers of today say around 70 per cent of them, before even they set out to buy a product or service do a lot of research about it as well as the company on the web. And so, if you want your business to flourish (who wouldn’t), it is absolutely necessary that you move all the way up search engines and make yourselves visible to others. Now, it does not stop with that. You still have got a long way to go!
Just as it is important for you to make yourselves visible, it is also essential that your consumers find positive reviews about your company and product. Consumers look for chatter and conversations between previous customers and if they have nothing good (or rather something bad) to say about you, then buddy you have screwed up the whole thing!
Now, where do customers look for chatter? Yes, you know the answer – the best place where conversations are most frequent, most frank, most lively and of course most visible is the social media network like facebook, MySpace, Twitter and YouTube.
According to Marketing Sherpa’s “2009 Social Media Marketing and PR Benchmark Guide”, “At least two-thirds of consumers agree that recommendations and information from other people online are valuable, relevant, and influence their purchase decision.”
What can tweets with just 140 characters do to your product? A whole lot - remember consumers can read a 100 bad things about your product in a matter of minutes.
What can a facebook message do to your online reputation? Again a lot - remember these messages became a campaign and brought back the original Pears soap formula in recent times when the company tried to make new fragrances.
Now just imagine a case where the customer buys your product but he does not read the instructions and the experience turns out to be a bad one. The result – plenty of tweets and face book messages narrating his/her experience and with people joining the conversation, the issue snowballs. You can sense the problem right? A serious reputation management issue.
While 70-80 per cent of the people are out there doing this, 60 per cent of the companies scoff these negative reviews which can do a lot of harm. In short, if you are not monitoring these networks, you are in for trouble as regards your product. Switch to reputation and crisis management techniques and save the face of your company.
Just as it is important for you to make yourselves visible, it is also essential that your consumers find positive reviews about your company and product. Consumers look for chatter and conversations between previous customers and if they have nothing good (or rather something bad) to say about you, then buddy you have screwed up the whole thing!
Now, where do customers look for chatter? Yes, you know the answer – the best place where conversations are most frequent, most frank, most lively and of course most visible is the social media network like facebook, MySpace, Twitter and YouTube.
According to Marketing Sherpa’s “2009 Social Media Marketing and PR Benchmark Guide”, “At least two-thirds of consumers agree that recommendations and information from other people online are valuable, relevant, and influence their purchase decision.”
What can tweets with just 140 characters do to your product? A whole lot - remember consumers can read a 100 bad things about your product in a matter of minutes.
What can a facebook message do to your online reputation? Again a lot - remember these messages became a campaign and brought back the original Pears soap formula in recent times when the company tried to make new fragrances.
Now just imagine a case where the customer buys your product but he does not read the instructions and the experience turns out to be a bad one. The result – plenty of tweets and face book messages narrating his/her experience and with people joining the conversation, the issue snowballs. You can sense the problem right? A serious reputation management issue.
While 70-80 per cent of the people are out there doing this, 60 per cent of the companies scoff these negative reviews which can do a lot of harm. In short, if you are not monitoring these networks, you are in for trouble as regards your product. Switch to reputation and crisis management techniques and save the face of your company.
Tuesday, January 19, 2010
Malicious attacks on reputation – a disaster waiting to happen
All you need is a business entity online and what follows however big or small regardless of whatever area you are planning to work in is that as soon as you create a buzz online you are prime target for attacks on your reputation. Before you know it your name or your business name being followed by words like “scam” , “rip-off” or “sucks”.
Even reputation management companies are subjected to such attacks and most often from malicious elements who scour the Internet in search of up-coming companies. Quite like the hacker who scuttles a whole website the reputation attackers hit where it hurts the most. Usually on domain names the very words that prospective clients and customers use to read up about you.
These attacks are purposeful and done to hurt you and their effects can be damaging till Internet users are able to identify from reviews and comments whether the horrible words posted are malicious or not. After reading up so much on reputation management let's hope in the future people will stop depending on comments and forum remarks before giving your company their business.
However, this kind of discerning knowledge is probably years away but with companies and celebrities all investing companies like reputationmangementfor.com for effective reputation management the word is indeed getting around and soon people are going to be sceptical of review sites and forums.
Even reputation management companies are subjected to such attacks and most often from malicious elements who scour the Internet in search of up-coming companies. Quite like the hacker who scuttles a whole website the reputation attackers hit where it hurts the most. Usually on domain names the very words that prospective clients and customers use to read up about you.
These attacks are purposeful and done to hurt you and their effects can be damaging till Internet users are able to identify from reviews and comments whether the horrible words posted are malicious or not. After reading up so much on reputation management let's hope in the future people will stop depending on comments and forum remarks before giving your company their business.
However, this kind of discerning knowledge is probably years away but with companies and celebrities all investing companies like reputationmangementfor.com for effective reputation management the word is indeed getting around and soon people are going to be sceptical of review sites and forums.
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