Reputation management- tackle online slander head on and protect your brand image

Reputation management involves the smart application of certain tools that help to repair and manage your public perception. There are many online tools including blogs, social networking, SEO, SEM and many more to tackle online slander and to rip off bad press.

Blogs are strong media to communicate with the public who might be misled by erroneous media reports. Regular postings of blogs and articles can aid in better page ranking and improved visibility. The best part is that the search engine optimized content in the blogs help you to be in constant touch with your prime consumer groups with no or little effort. Social networks like Twitter and facebook are effective in building up online communities and platforms apart from producing link backs towards the client pages. These are also ideal tools to convey your ideas and to clear the misleading information doing the rounds in the web.

Remember, your repute is highly vulnerable to external influences and a few angry posts of a handful of dissatisfied customers or disgruntled elements well within your organization could do a lot of damage to your carefully built up online reputation and brand image. The problem is that anything negative that gets into online remains there for a long time and only reputation management services can help to bring back the positive pages and conceal the offending sites deep into the search result pages.

Once you track what is being discussed about you on the web, a search engine optimization might help you to promote the positive pages, thereby pushing the damaging references of the first pages of the search results. Today, reputation management services have grown to be popular crisis management tools for organizations, which help them to be always ready to combat negative publicity should it occur. So, in case you are being bullied by baseless allegations propagated by your competitors, it is high time that you have a solid reputation management plan in place to safeguard your online reputation and goodwill.