Fighting negative comments on forums

Something that keep coming up in searches are comments in forums, so if there are a few negative comments you will find that it keeps coming up on the top of search results. Comments in forums can be kept open for a long long time. This is why getting rid of

A thread is begun about a company, product or service and in to time it can get ugly and malicious. Airline companies, hotels and food and beverages companies are always on the target list. Companies can usually have disgruntled employees and customers who can damage the reputation.

So what can you do to remove negative comments from forums?

Step 1: Find out who owns the domain: software like whois.net are available to track down the owner.
Step 2: Find out their procedures for removing negative comments, contact owner directly through e-mail.
Step 3: Make sure that the e-mail is a confidential one and inform them if the comments are deliberately malicious or libellous, you will be in touch with your lawyers.
Step 4: If this does not work the DNS provider can be contacted to force the domain owner to remove the post.

One thing that works all the time is to have daily good content being uploaded on the net. This works by burying the negative comments deep within the inner pages on Google search results. For routine reputation management it's always better to hire the services of experts.