SEO guys play key role in Online Reputation Management

It's the SEO guys who play the key role in online reputation management.

SEO people get to play a very decisive role when negative press about a person or establishment gets to the top of the search engines results pages. They then devise strategies and work hard to salvage the person's or company's online reputation.

It all begins with using different keywords to re-inforce and re-establish brands and product names online and focusses on ensuring brand-friendly hits by creating more positive news and online content and driving it all up in the search engines results pages. Then they go for link-building and finally go for finding out the source of the negative press and putting in positive things there, in the form of rebuttal or responses.

Working in tandem with others like content-writers and other technical guys, the SEO guys thus work wonders in online reputation management and make it all a great success.

It's the era of online reputation management!

With the internet growing rapidly and with the introduction of consumer and user generated content on a wide scale, and that too without much of control, companies world-wide are very much bothered about their reputation on the net. People are posting customer reviews and blog articles on the net and also on social networking sites and this can affect public opinion about a company and its products and credibility. It's in this context that online reputation management gains significance.

There are now many companies that focus on providing support on this front to top-ranking companies all over the world. Online reputation management is thus evolving as a full-fledged industry in the world of the internet.

This blog focuses on different aspects of reputation management highlighting things by bringing up various instances from the corporate world and even suggesting solutions and making analyses.